Website campaign becomes so important, because bring visitor harder than make the website itself. If you've just successfully built a website, it is only the first step of the process of web development. Because the main indicator of success or not a website by the number of potential number of visitors who come. In this case, even if you have a website with the luxurious design and a powerful scripting technology, it is said can not have success if a small number of visitor.
Many employers, who feel disappointed because it had spent a lot of cost to make the company's website, but does not bring results as expected. Sales of products and services the company can not increase as expected. All this happened because they pay less the campaign website, which actually is part of these web development process. In this case, how many you can do to promote the website. However, this tutorial will focus on the specific discussion of the search engine and directory with various benefits.
Vs. Search Engine Directory
Before step further there is a good idea if you know what it is to search engines, how they work, and what's the difference between search engine and directory. Identify the first enemy you'll face in the battlefield, if you want to survivors of course:)
Search engine is a database system designed to index internet addresses (URL, FTP, Usenet, etc.). To carry out its tasks, the search engines have a special program that is usually called a spider, bot, or crawler. By the time you register a web address (URL), a spider from search engine will receive and analyze the URL. With the process and procedures are completely automated, this spider web will decide whether you are eligible to register or not received. If feasible, a spider will add the URL address to their database systems. -Rank is immediately set with the algorithm and how each one. If not, you should be forced to be patient and repeat the registration period. So all the search engines, must have a program called a Spider. And this is the program that actually determine whether your web site can be accepted or not. Sample some of the famous search engines: Altavista, Google, Lycos, Northern Light, Hotbot, and still more corpulent.
With a different directory to index a web page manually. Manual are ordinary people using them to analyze each web page entry. Does not use a spider or crawler as well as search engine. Directory compared to the benefits of search engines is to provide search results more relevant to the quality of the relatively better. But because all the process is done manually using a human editor, the number of the database is usually much smaller than the search engine. That is why now many companies are implementing systems to manage double directory , namely using the directory + search engine. Obvious example Yahoo search engine Google as its default. Sample some famous than the Yahoo directory is the Open Directory Project, Looksmart and NBCi.
Okay, now you already know at a glance the difference between search engines and directories. The next tutorial will explain how to optimize your web page (in terms of HTML), to be registered before the search engine. It is very good if you have previously studied the language or HTML, because that will be discussed in this tutorial deal with a lot of technical writing HTML. For those who have not been at all to learn HTML, I recommend to read its tutorial first. No need for detail, just the basic principle-only. HTML Tutorial is quiet complete you can find in HTMLCodeTutorial.com or in Davesite.com.
Search Engine Ranking
Have a nice web page that is seen eye, not necessarily give good results on search engines. The first part of this tutorial explains how to optimize your web pages with the tag-specific HTML tags, and things are affecting the ranking of the Search Engine.
Each search engine has its own way and each algorithm to determine the ranking of a website. But a few points under this decline is a common measure used by most search engines, and make sure that if you use this web site.
1. Keyword in domain name, if you have a website containing a collection of songs such as mp3, will be very good if you use a domain www.mp3.com. This is how the ancient, but still remain in use by search engine.
2. Keyword on the file name, for example, you have a web page that contains information about hotels in Bali, it is saved with the name of bali-hotels.html, this will also affect the ranking.
3. Keyword in the page title, tags on the HTML page is very important to optimized. Keep the title to use the keywords that are relevant to the content of the web page.
4. Keyword in the headline, you already know about the HTML tags Tags headline very well be the title for a paragraph, for example: Hotels in Bali. Is calculated by Headline Search Engine.
5. Use keywords that are relevant to the meta tags, do not use a keyword that is not related to the content of your web page. This can be detected by search engines and will be considered spamming.
6. Keyword in the page content, keywords that are expected to be found in the content of the web page. Use the phrase or words that relate to the main keyword.
Meta tags are HTML tags that are used specifically to describe the entire contents of your web. Meta tag we specifically in the next section.
7. Link Popularity is the number of other web pages that link to your web site. Some of the major search engines are considering this. The greater the link popularity of a web site, the higher rank.
That is some general points that will be discussed further. If your web site has been optimized in accordance with 8 points, and will be guaranteed a good ranking on search engines.
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